Addy Award Winner – Behind the Scenes

Crowdbuzzer produced this video for a seasonal marketing campaign in 2014, to highlight Cyan Design’s release of new products in their spring catalogs, which feature lighting, furniture, and home furnishing accessories.

This fun and energetic video was produced on location, and in the studio with live action enhanced by a champion caliber jumping horse, along with peacocks, and an alligator.

It all starts with pre-production and planning.  In order to achieve the best results, Crowdbuzzer approaches each project with a detailed and methodical structure.

Before we ever press record, we map out an intentional plan to compose each shot for its placement in the final video.

Additionally, the content is captured with a plan to leverage it across other campaign elements and platforms.

Content from this video shoot was leveraged into four different showcase videos for showroom multi-screen video walls located at the Dallas Market Center, the World Market Center in Las Vegas, The Americas Mart in Atlanta, and the High Point Market in High Point, North Carolina.